Creativity
A visible difference in a crowded market.
In commoditised categories, form is often the only differentiation territory left. I look for the cue that makes a product recognisable before the brand name is even read.
What it changes for you
Offer.
Independent industrial designer. From creative research to factory sign-off: photorealistic concepts before any prototype, range architecture and production-ready design.
Trend reading
Anticipating rather than copying late.
Trend analysis targeted at your category and positioning. The concept is tied to dated, sourced market signals: you arrive at the right time rather than behind.
Responsiveness
Concepts ready to show decision-makers quickly.
A single point of contact, no internal validation chain. First directions are showable in days, not weeks.
Projection
Deciding before paying for a prototype or tooling.
Photorealistic renders and animation before any prototype. The decision-maker sees the finished product in context and decides on an image rather than an intention.
Range architecture
A collection logic that raises commercial potential.
A standalone product sells once. A coherent range owns the shelf, extends across price levels and renews itself without starting over.
Manufacturability
Design compatible with real constraints.
Process, unit cost, assembly, packing and e-commerce are built in from the first sketch. Knock-down design when logistics call for it. Design does not collide with the factory: it anticipates it.
Interface
Someone who turns commercial intent into design decisions.
Between buyer expectations, factory constraints and engineering language, someone has to translate. That is a large part of the job.
De-risking
Fewer round trips, less risk of the concept being watered down.
Support through to production sign-off: fast arbitration, a record of decisions, and consistency preserved between the approved concept and the delivered product.
Client benefits
Nine concrete gains.
- 01
Target your customers' needs through sound consumer analysis.
- 02
Reach your objectives with a clear strategy.
- 03
Engage your decision-makers with the right argument.
- 04
Drive purchase through newness.
- 05
Make your shelves more attractive through merchandising optimisation.
- 06
Increase sales potential through the range effect.
- 07
Improve your profitability through controlled design.
- 08
Build your brand world through design systems.
- 09
Reduce the risk of delay through effective coordination.
Services
What I can take on.
Product design
Creating and redesigning products, from concept to production sign-off. Formal research, ergonomics, usage features.
- New product
- Redesign / relaunch
- Range extension
3D design & renders
Modelling, photorealistic renders, animation, staged scenes and packshots. Everything you need to decide, present and sell before the prototype.
- 3D modelling
- Photorealistic renders
- Product animation
- Technical drawings
CMF & trends
Colours, materials, finishes and targeted trend analysis. The style territory is tied to dated market signals.
- Trend board
- CMF palette
- Seasonal variants
Range architecture
Structuring a collection: price levels, a shared formal language, a season-after-season renewal plan.
- Range matrix
- Shared formal language
- Renewal plan
Industrialisation & factory support
Design compatible with process, cost, assembly and logistics. Knock-down design, drawings, factory dialogue and sample approval.
- Design to cost
- Knock-down design
- Definition drawings
- Approval follow-up
Visual identity
Logotype, brand guidelines and applications, for brands that need to exist beyond the product.
- Logotype
- Brand guidelines
- Materials & applications
Partners
Brands, retailers, manufacturers.
Sectors
Where I work.
- Furniture & garden
- Toys & outdoor
- Home & tableware
- Fashion & accessories
- Concepts & mobility
- Retail & spaces
- Technical product
- Visual identity
FAQ
The questions I get most.
When should a designer be brought in?
As early as possible. Design that arrives after the process or tooling has been chosen is reduced to decoration. Working upstream costs less and leaves far more room to manoeuvre.
Do you work with overseas factories?
Yes. Manufacturing and shipping constraints are built into the design from the start, and follow-up runs through to sample approval, wherever the factory is.
Can we see the product before paying for a prototype?
That is exactly what photorealistic renders and animation are for. The product can be shown in a range committee or in front of a buyer before any tooling commitment.
Do you work on existing products?
Yes. Redesigns, moving upmarket, relaunching a declining reference or extending a range are among the most frequent assignments.
How does the collaboration work?
A single point of contact, a written framing, clear arbitration points and a decision log. That is what limits round trips and misunderstandings.
What deliverable formats?
High-resolution renders, animation, packshots, trend boards, range matrices, definition drawings, assembly diagrams and 3D files, according to your engineering team’s needs.
Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.