Creativity
A visible difference in a crowded market.
In commoditised categories, form is often the only differentiation territory left. I look for the cue that makes a product recognisable before the brand name is even read.
The mission of design
Let’s designyour products,and speakto your customers.
15years in industrial design
40projects delivered, concept to production
8sectors covered
1single contact, from concept to factory
The problem
What sets aproduct apart isdecided very early.
In most ranges, design comes in at the end of the process: the manufacturing route is settled, the target price is fixed, the tooling is committed. All that remains is to dress a product whose structural choices have already been made.
My approach reverses that order. The concept is defined upstream, grounded in market and usage analysis, then rendered photorealistically so it can be judged before any tooling investment. Manufacturing constraints are not absorbed at the end: they are built into the drawing from the start.
Form and function
aesthetics andfunction
An attractive shape that answers no need sells once; a purely technical answer is never noticed on shelf. My work is to hold both: start from an identified need, then give it a form that stands out and can be manufactured.
01
Neo Chair
Furniture & gardenCut weight and cost without losing the identity: a third less material.
02
Planter
Furniture & gardenGarden at height or at ground level: two uses in a single reference.
03
Beach slider
Toys & outdoorRefresh the range every season: the graphics change, not the tooling.
Projects
A selection.
Garden furniture, toys, tableware, technical products, concepts and visual identities.
Furniture & garden
Neo Chair
Plastic chair redesign: 6.8 kg → 4.5 kg.
Furniture & garden
Garden furniture range
Annual range renewal: patterns, colours, market positioning.
Furniture & garden
Garden armchair
A steel signature line, extendable across a range.
Furniture & garden
Planter
Water reserve, removable legs, exclusive design.
Toys & outdoor
Beach bucket
Distinctive, fun, highly playable.
Home & tableware
Household bucket
Relaunching a declining product.
Fashion & accessories
Collection 81
An anniversary operation: a complete retro range.
Concepts & mobility
Design Aircraft
Two cabin directions, from benchmark to atmosphere render.
Retail & spaces
Early-years space
A modular system for public facilities.
Partners
Brands, retailers, manufacturers.
What it changes for you
Eight things a design engagementshould be judged on.
Trend reading
Anticipating rather than copying late.
Trend analysis targeted at your category and positioning. The concept is tied to dated, sourced market signals: you arrive at the right time rather than behind.
Responsiveness
Concepts ready to show decision-makers quickly.
A single point of contact, no internal validation chain. First directions are showable in days, not weeks.
Projection
Deciding before paying for a prototype or tooling.
Photorealistic renders and animation before any prototype. The decision-maker sees the finished product in context and decides on an image rather than an intention.
Range architecture
A collection logic that raises commercial potential.
A standalone product sells once. A coherent range owns the shelf, extends across price levels and renews itself without starting over.
Manufacturability
Design compatible with real constraints.
Process, unit cost, assembly, packing and e-commerce are built in from the first sketch. Knock-down design when logistics call for it. Design does not collide with the factory: it anticipates it.
Interface
Someone who turns commercial intent into design decisions.
Between buyer expectations, factory constraints and engineering language, someone has to translate. That is a large part of the job.
De-risking
Fewer round trips, less risk of the concept being watered down.
Support through to production sign-off: fast arbitration, a record of decisions, and consistency preserved between the approved concept and the delivered product.
Client benefits
Nine concrete gains.
- 01
Target your customers' needs through sound consumer analysis.
- 02
Reach your objectives with a clear strategy.
- 03
Engage your decision-makers with the right argument.
- 04
Drive purchase through newness.
- 05
Make your shelves more attractive through merchandising optimisation.
- 06
Increase sales potential through the range effect.
- 07
Improve your profitability through controlled design.
- 08
Build your brand world through design systems.
- 09
Reduce the risk of delay through effective coordination.
Method
Five stages with deliverables.
A legible sequence, explicit decision points and a record of what was decided, so as to avoid round trips and concepts watered down along the way.
01
Framing
1 meetingTarget, price positioning, intended process, factory and logistics constraints, timeline. We define what will be judged at the end: an image, a drawing, a product.
- Deliverables
- Shared brief
- Decision criteria
- Schedule
02
Trends & territory
Targeted analysisWatch on your category, your competitors and upstream signals. A style territory is chosen and dated: the concept rests on signals, not on tastes.
- Deliverables
- Sourced trend board
- Approved style territory
03
Concepts
Fast first directionsSketches, then 3D volumes. Several comparable directions, staged identically so the decision is about design rather than presentation quality.
- Deliverables
- Formal directions
- 3D volumes
- Reasoned recommendation
04
Development & CMF
Before any prototypeDetailed modelling, colours, materials and finishes, photorealistic renders and animation. You decide and you present before committing to a mould.
- Deliverables
- Photorealistic renders
- Product animation
- CMF palette
05
Industrialisation & follow-up
Through to production sign-offDefinition drawings, knock-down design where needed, dialogue with the factory, sample approval. The goal: the delivered product looks like the approved concept.
- Deliverables
- Definition drawings
- Assembly diagram
- Approval follow-up
FAQ
The questions I get most.
When should a designer be brought in?
As early as possible. Design that arrives after the process or tooling has been chosen is reduced to decoration. Working upstream costs less and leaves far more room to manoeuvre.
Do you work with overseas factories?
Yes. Manufacturing and shipping constraints are built into the design from the start, and follow-up runs through to sample approval, wherever the factory is.
Can we see the product before paying for a prototype?
That is exactly what photorealistic renders and animation are for. The product can be shown in a range committee or in front of a buyer before any tooling commitment.
Do you work on existing products?
Yes. Redesigns, moving upmarket, relaunching a declining reference or extending a range are among the most frequent assignments.
How does the collaboration work?
A single point of contact, a written framing, clear arbitration points and a decision log. That is what limits round trips and misunderstandings.
What deliverable formats?
High-resolution renders, animation, packshots, trend boards, range matrices, definition drawings, assembly diagrams and 3D files, according to your engineering team’s needs.
Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.