01
Framing
1 meetingTarget, price positioning, intended process, factory and logistics constraints, timeline. We define what will be judged at the end: an image, a drawing, a product.
- Deliverables
- Shared brief
- Decision criteria
- Schedule
Method
Five stageswith deliverables.
A legible sequence, explicit decision points and a record of what was decided, so as to avoid round trips and concepts watered down along the way.
02
Trends & territory
Targeted analysisWatch on your category, your competitors and upstream signals. A style territory is chosen and dated: the concept rests on signals, not on tastes.
- Deliverables
- Sourced trend board
- Approved style territory
03
Concepts
Fast first directionsSketches, then 3D volumes. Several comparable directions, staged identically so the decision is about design rather than presentation quality.
- Deliverables
- Formal directions
- 3D volumes
- Reasoned recommendation
04
Development & CMF
Before any prototypeDetailed modelling, colours, materials and finishes, photorealistic renders and animation. You decide and you present before committing to a mould.
- Deliverables
- Photorealistic renders
- Product animation
- CMF palette
05
Industrialisation & follow-up
Through to production sign-offDefinition drawings, knock-down design where needed, dialogue with the factory, sample approval. The goal: the delivered product looks like the approved concept.
- Deliverables
- Definition drawings
- Assembly diagram
- Approval follow-up
Let’s talk
A product to create,a range to renew?
Describe the project in a few lines: category, deadline, intended process. I will come back with a reading of the subject and a proposed framing.